Privacy Policy (February 16, 2023)

Privacy Policy

Latest Version: February 2023

The information provided below is intended to inform you about how we, UAB "Konica Minolta Baltia" (hereinafter referred to as "we," "company," or "Konica Minolta"), process your personal data and about your rights under the General Data Protection Regulation (Regulation (EU) 2016/679, hereinafter referred to as "GDPR") and other data protection laws.

1 Data Controller and Data Protection Officer
The data controller is:
UAB "Konica Minolta Baltia"
J. Jasinskio St. 16A, LT-03163 Vilnius, Lithuania
Tel.: +37066119797
Email: support.eshop@konicaminolta.lt
Website: www.konicaminolta.lt/shop

If you have questions about data protection, you can contact our company's Data Protection Officer:
Dr. Frederike Rehker
Konica Minolta Business Solutions Europe GmbH
Europaallee 17, 30855 Langenhagen, Germany
Tel.: +49 (0)511 7404-0
Email: dataprotection@konicaminolta.eu

2 What Are My Rights as a Data Subject?
As a data subject, you have the following rights:

2.1 Right to Access Data (Article 15 of the GDPR):
You have the right to be informed at any time about the categories of your personal data being processed, the purposes of processing, the recipients or categories of recipients of your personal data, and the planned retention period.

2.2 Right to Rectify Data (Article 16 of the GDPR):
You have the right to request the correction or completion of your personal data if it is inaccurate or incomplete.

2.3 Right to Erasure (Article 17 of the GDPR):
You have the right to request the immediate deletion of your personal data. In particular, as the data controller, we must delete your data in the following cases:
- Your personal data are no longer necessary for the purposes for which they were collected;
- Your personal data were processed based on your consent, which you have withdrawn, and there is no other legal basis for the processing of your personal data;
- You object to the processing of data based on a legitimate or public interest, and we cannot demonstrate overriding legitimate grounds for the processing;
- Your personal data were processed unlawfully;
- Your personal data must be deleted to comply with a legal obligation that applies to us;
- Your personal data were collected while providing information society services under Article 8(1) of the GDPR. Please note that the right to erasure is restricted in the following cases:
- Your personal data are used for the exercise of the right to freedom of expression and information;
- Your personal data are necessary for the performance of a legal obligation or the exercise of official authority;
- Your personal data are used for tasks carried out in the public interest or in the exercise of official authority;
-  Your personal data are related to public health;
- Your personal data are required for archiving purposes in the public interest, scientific or historical research, or statistical purposes;
- Your personal data are needed to establish, exercise, or defend legal claims.

2.4 Right to Restrict Processing (Article 18 of the GDPR):
You also have the right to request the restriction of the processing of your personal data. In this case, your personal data will not be processed. This right applies if:
- You contest the accuracy of your personal data, and we need to verify the accuracy of your personal data;
- The processing of your personal data is unlawful, and instead of deleting your personal data, you request its restriction;
- We no longer need your personal data for the specific purposes but you require it for the establishment, exercise, or defense of legal claims;
- You object to the processing of your personal data, and it has not yet been determined whether our legitimate grounds outweigh your reasons.

2.5 Right to Data Portability (Article 20 of the GDPR):
You have the right to receive your personal data, which you provided to us as the data controller, in a structured, commonly used, and machine-readable format and to transmit it to another data controller, where technically feasible. The requirements for data portability are as follows:
Your personal data are processed automatically based on your consent or a contract;
- Your personal data do not infringe on a legal obligation that applies to us;
- Your personal data are not used for tasks carried out in the public interest or in the exercise of official authority;
- Your personal data are not required for the public interest or the performance of official duties assigned to us;
- The exercise of your rights does not infringe on the rights and freedoms of others.

2.6 Right to Object (Article 21 of the GDPR):
You have the right to object at any time to the processing of your personal data for reasons related to your particular situation, including profiling. This applies when the processing of data is based on Article 6(1)(e) or (f) of the GDPR.
Additionally, at any time, you may object to the processing of your personal data for direct marketing purposes or profiling related to such direct marketing.
If you object to the processing of your personal data based on legitimate interests, we will assess whether our legitimate interests override your interests, rights, and freedoms. If your interests, rights, and freedoms are determined to be more important, your personal data will no longer be processed.
An exception is made if your personal data are still needed for the establishment, exercise, or defense of legal claims. If you object to the processing of your personal data for direct marketing or profiling purposes related to direct marketing, your personal data will no longer be processed for these purposes.

2.7 Right to Lodge a Complaint with a Supervisory Authority (Article 77 of the GDPR):
You also have the right to lodge a complaint with a supervisory authority at any time if you believe that the processing of your personal data violates data protection regulations.
The contact details of the responsible supervisory authority are as follows:
State Data Protection Inspectorate
L. Sapiegos St. 17, Vilnius, Lithuania
Tel: (8 5) 271 28 04
Email: ada@ada.lt
Website:
www.vdai.lrv.lt/lt/

2.8 Right to Withdraw Consent (Article 7 of the GDPR):
If you have given us consent to process your personal data, you can withdraw that consent at any time without providing a reason. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

3 General Information about the Processing of Personal Data
The processing of your personal data is carried out solely for specific, clear, and legitimate purposes that were specified before the start of data processing activities, in compliance with the principle of purpose limitation under GDPR Article 5(1)(b).

4 General Information about the Legal Bases for Processing Personal Data
The processing of your personal data is always based on the legal grounds specified in GDPR Article 6.

4.1 Legal Bases for Processing Personal Data
Consent:
If we obtain your consent to process your personal data, the data will be processed based on the legal basis provided in GDPR Article 6(1)(a). For example, we will only send you promotional messages via email and/or phone after receiving your explicit consent.
Contractual or Pre-contractual Obligation:
If the processing of your personal data is necessary for the performance of a contract with you or to take pre-contractual steps upon your request, the legal basis for such processing is GDPR Article 6(1)(b).
Legal Obligation:
In cases where it is necessary to process your personal data to comply with a legal obligation imposed on us, this processing is based on GDPR Article 6(1)(c).
Protection of Vital Interests:
When the processing of your personal data is necessary to protect vital interests, either yours or those of another person, it is done in accordance with GDPR Article 6(1)(d).
Public Interest: If we process your personal data to fulfill a task that is in the public interest or in the exercise of official authority vested in us, the legal basis for such processing is GDPR Article 6(1)(e).
Legitimate Interests: When the processing of personal data is necessary to protect our legitimate interests or the legitimate interests of a third party, and your fundamental rights and freedoms do not override those interests, the legal basis for such processing is GDPR Article 6(1)(f).

4.2 Legal Bases for Processing Special Categories of Personal Data
In exceptional cases, we may need to process special categories of personal data, such as:
- Data about race or ethnic origin (e.g., skin color or native languages).
- Data about political opinions (e.g., membership in political parties).
- Data about religious or philosophical beliefs (e.g., belonging to a sect).
- Data about membership in trade unions.
- Genetic data.
- Biometric data (e.g., fingerprints or photographs).
- Health data (e.g., identification numbers of disabled persons)
- or Data about sexual life or sexual orientation.
In such cases, the processing is based on one of the legal grounds specified in GDPR Article 9:
Clear Consent:
If you have given clear consent to process the above categories of personal data, it serves as the legal basis for processing under GDPR Article 9(2)(a).
Performance of Legal Obligations Related to Social Security/Protection and Labor Law:
If processing these special categories of personal data is necessary to fulfill a legal obligation arising from social security/protection or labor law, the legal basis is GDPR Article 9(2)(b).
Protection of Vital Interests:
When processing these special categories of personal data is necessary to protect vital interests, it is done under GDPR Article 9(2)(c).
Data Manifestly Made Public:
If you have made your special category personal data publicly available, this data may be processed based on GDPR Article 9(2)(d).
Establishment, Exercise, or Defense of Legal Claims:
When processing helps us establish, exercise, or defend legal claims, it is based on GDPR Article 9(2)(e).
Large Public Interest
When processing special categories of personal data related to you in order to protect an essential public interest arising from EU or national law, the processing is based on BDAR Article 9(2)(g). Assessment of Personal Capacity or Other Medical Purposes, such as Healthcare If special categories of personal data are processed under EU or member state law or a contract with a healthcare professional, and they are processed for preventive healthcare, occupational medicine, evaluation of employee fitness, medical diagnosis, healthcare or treatment in the health or social field, or for the management of healthcare or social systems and services, such processing is based on BDAR Article 9(2)(g).
Public Interests in the Field of Public Health
If, for reasons of public health, including protection against cross-border health threats, such as pandemics, it should be required to process certain categories of personal data, such processing is carried out based on BDAR Article 9(2)(i).
Archiving, Scientific/Historical Research, Statistical Purposes If the processing of special categories of personal data related to you arises from EU or member state law regulating processing for archiving, scientific, historical research, or statistical purposes for the public interest, such processing is based on BDAR Article 9(2)(j).

5 General Information about Data Retention Periods

Unless otherwise specified, we delete personal data in accordance with GDPR Article 17 or restrict its processing under GDPR Article 18. Personal data that is no longer needed for the purposes for which it was collected will be deleted, except in cases where further processing is required for limited periods for other legally permissible purposes.

6 General Information about Data Disclosure Recipients of Your Personal Data:
We do not sell or rent personal data. Data will only be transferred to third parties if it is necessary for the respective service. For this purpose, among other things, we cooperate with service providers in the fields of marketing, sales, IT, logistics, and human resources. We carefully select these service providers. In other cases, data is transferred to state institutions as required by legal provisions or court decisions.
Location of Data Processing:
 We process your data in Lithuania and other European countries (EU/EEA). Your data may only be processed in countries outside the European Union or the European Economic Area (i.e., third countries) if you explicitly agree, if required by law, or if necessary for us to provide services to you. In these exceptional cases, we will ensure compliance with the conditions specified in GDPR Articles 44 and onwards, including relying on an EU Commission adequacy decision for the specific country or providing appropriate safeguards as per GDPR Article 46.

7 Cookies
7.1 General Information about Cookies
We use cookies on our website. Cookies are small text files stored on your hard drive by your web browser, through which certain information is collected and associated with the website that sets the cookie. Many of the cookies we use are deleted after your browsing session (session cookies). Others remain on your device and allow us to recognize your browser during your next visit (persistent cookies). Cookies on our website serve various purposes. Each cookie is categorized into one of the following groups for a better overview:
Necessary Cookies:
Cookies in this category are essential to ensure the basic functionality and security of the website.
Functionality:
Cookies in this category are used to enhance user convenience, such as saving preferences, language settings, adjusting text size, usernames, or local settings.
Marketing:
Advertisers use these cookies to deliver advertisements to potential customers.
Performance and Analysis:
These cookies are used to analyze website usage to evaluate and improve its performance. You can manage or delete cookies in your browser settings. However, please note that your chosen settings may limit your access to some of our website's features.
For more information on managing cookies in specific browsers, please refer to the following resources:
- How to delete cookies in Internet Explorer (microsoft.com)
- Clear, enable, and manage cookies in Chrome (Google Chrome Help)
- Delete, search, and download history in Firefox (Firefox Help (mozilla.org))

 8. Data Processing in Various Processes:
8.1 CMS System (Kentico):
We use a content management system (CMS) called Kentico on our website. Kentico is managed by Kentico Software s.r.o in the Czech Republic. Kentico is used for delivering and managing websites, online stores, intranets, and other company websites. We use both "Kentico EMS" and "Kentico Cloud" as CMS, which are provided as software for website development and maintenance. This allows us to create website content and distribute it on our subsidiary and partner company websites.
CMS anonymously collects activity data from all website visitors. When website visitors provide their information, such as filling out a contact form, this information is associated with their email address. Our website also allows customers to make purchases in our online store, which involves processing the following data:
- Name
- Surname
- Email address
- Company name
- Assigned internal customer number
- Billing and shipping address
- Mobile phone numbers
- IP address
- Purchase history
These data are necessary for the functioning of our e-commerce platform and will be stored as long as necessary for maintaining customer relationships and adhering to applicable legal retention periods.Kentico sets cookies as part of its technical implementation. For more information about cookies, please refer to section 7.
Data collected by Kentico is stored on "Microsoft Azure" web servers in the Netherlands. However, in exceptional cases, your personal data may be transferred to the United States, a third country. The United States does not provide guarantees of an adequate level of data protection. Therefore, there is an additional risk to the rights and freedoms of data subjects in connection with the processing of personal data.
The legal basis for processing your personal data related to visitor activity collected using Kentico is our legitimate interest under GDPR Article 6(1)(f). Our legitimate interest is to ensure the functioning and security of our website. For more information about data protection with Kentico, please visit this address: Kentico Data Protection

8.2 Usercentrics:
We use the Usercentrics consent management platform on our website. This platform is based on JavaScript and allows us to present an overview of essential software solutions and decide on the use of any other software solutions that require prior consent. It also enables visitors to withdraw their consent at any time without specifying a reason, preventing further processing of personal data using the respective software solution. The platform helps us comply with GDPR requirements for consent management.
Data processed using the Usercentrics consent management platform may include:
- Consent data
- Consent ID
- Consent status (opt-in, opt-out)
- Timestamp of consent
- Consent cookie language

8.3 Web Analytics:
8.3.1 Google Analytics:
We use the service "Google Analytics" on our website. This is a web analytics service provided by "Google Ireland Limited" in Ireland. By using "Google Analytics," we analyze website usage and regularly improve it. We may use the obtained statistical data to enhance our offerings and make them more interesting for you as a user. In the context of using "Google Analytics," cookies are set on your end device, allowing us to analyze your visit/website usage. More information about cookies can be found in section 7.
You can manage cookie storage in your browser by adjusting the relevant settings. However, please note that doing so may limit your access to some of this website's features. Additionally, you can prevent the collection of cookie-generated data related to your website usage (including your IP address) and its further processing by Google by downloading and installing the Google Analytics Opt-out Browser extension.
When information about your visit and website usage is stored in cookies, it may be transferred to third countries (e.g., the United States) due to its localization. However, thanks to the activated anonymization feature, your IP address will be truncated in the European Union or the European Economic Area before it is transmitted to Google. Furthermore, your browser's transmitted IP address will not be merged with other Google data. Additionally, we also use the "Google Analytics 4" solution, which does not use cookies.
On behalf of the website provider, Google will use the information collected to evaluate your website usage, generate reports on website activity, and provide further services related to website and internet usage.
The legal basis for processing your personal data using "Google Analytics" is your consent under BDPR Article 6(1)(a). Due to Google's localization, your personal data may be transferred from a third country, meaning your personal data may be transferred to a destination that is neither within the European Union nor the European Economic Area, in this case, to the United States. Your personal data outside the EU/EEA will be processed based on your consent under BDAR Article 49(1). There are no guarantees of an adequate level of data protection in the United States. Therefore, additional risks to the rights and freedoms of data subjects arise from the processing of personal data. Information on your right to withdraw consent can be found in section 2.8 of this privacy policy (BDAR Article 7).
For more information on Google's terms of use and data protection, you can visit https://www.google.com/analytics/terms/en.html or https://www.google.com/intl/en/analytics/privacyoverview.html.

8.3.2 Dynatrace:
We use the Dynatrace service from the United States to measure website performance and load time. This service processes visitor IP addresses through cookies. The software is hosted on Konica Minolta servers in Germany, ensuring that data is not transferred to the service provider. We retain this data for 35 days. The legal basis for processing your personal data using Dynatrace is your consent under GDPR Article 6(1)(a). For more information on your right to withdraw consent, please refer to section 2.8 of this privacy policy (GDPR Article 7).

8.4 Targeting and Advertisement
8.4.1 Marketo
When registering for our newsletter and providing information to you, we use marketing automation software "Marketo" from "Marketo Inc," USA. Marketo collects statistical data about the use of our website and communication activities to optimize our services/products accordingly and to conduct email marketing and sales activities. Data processing is partially automated to evaluate certain personal aspects (profiling). Marketo records your IP address and uses cookies to track and analyze website usage to provide information tailored to user interests. More information about cookies is available in section 7. Information generated by cookies is transferred to Marketo servers (located in the EU/EEA) and stored there. Marketo uses this information on our behalf to assess the usage of registered individuals on the website and compile reports on website activity. You can prevent cookies from being stored by adjusting your browser settings, but this may affect the functionality of our website. In exceptional and unforeseen cases where personal data is transferred to the USA, we have entered into an agreement with Marketo.
More information about Marketo's data protection can be found here. The legal basis for processing your personal data in the Marketo system is your consent according to Article 6, paragraph 1, letter a) of the General Data Protection Regulation (GDPR). Information about your right to withdraw consent is provided in section 2.8 of this privacy policy (Article 7 of the GDPR).

8.4.2 Newsletter
Konica Minolta sends newsletters to its customers and interested parties. The only personal data processed for this purpose is your email address. Providing additional, separately marked data is optional. The newsletter is sent using a double opt-in procedure, meaning that after your registration, we will send you an email to your specified email address, asking you to confirm that you want to receive information. If you do not confirm your registration by clicking the link in the email, the link sent to you will be deactivated, and your data will be deleted. If you agree to receive information, you will have access to the following:
- News and information about Konica Minolta's product portfolio
- Exclusive invitations to events, fairs, and online seminars
- Sending success stories
- Market trend research, market research, and reports
- Offers to participate in customer satisfaction surveys
During registration, by performing a double opt-in process, we store your IP addresses, registration, and confirmation times for 30 days. With your consent, we will evaluate your user behavior on our websites and in the newsletters and link them to your email address/user profile in our database. Additionally, we store information about your browser and your operating system parameters, as well as information about your internet connection used to access our website. By creating a user profile, we aim to adapt our advertising method to your preferences and optimize our offers for you on our website.
In our newsletter, there is information from Konica Minolta Business Solutions Europe GmbH and other related group companies (Konica Minolta Business Solutions Deutschland GmbH, Konica Minolta Business Solutions Austria GmbH, Konica Minolta Business Solutions (Belgium) N.V., Konica Minolta Business Solutions Nederland B.V., Konica Minolta Business Solutions Spain S.A., Konica Minolta Business Solutions Italia S.p.A., Konica Minolta Business Solutions Portugal, Unipessoal Lda., NEA RENTA - EQUIPMENT RENTAL AND TRADE S.A., Konica Minolta Business Solutions Sweden, "Konica Minolta Business Solutions Denmark A/S", "Next Agenda ApS", "Konica Minolta Business Solutions Finland Oy", "Konica Minolta Business Solutions Norway AS", "Konica Minolta Business Solutions Czech spol. s r.o.", "Konica Minolta Business Solutions Bulgaria EOOD", "WEBCOM Poland SP. z o.o.", "Konica Minolta Hungary Business Solutions Ltd.", "Konica Minolta Business Solutions SE Ltd.", "Konica Minolta Croatia" – Business Solutions Ltd, Konica Minolta Poslovna Rjesenja BH d.o.o., Konica Minolta Business Solutions Polska SP. z o.o., Konica Minolta Slovakia spol. s r.o., Konica Minolta Business Solutions Romania s.r.l., Konica Minolta Business Solutions Slovenia, poslovne resitve, d.o.o., Konica Minolta Baltia, UAB, Konica Minolta Business Solutions Greece S.A., Konica Minolta Marketing Services Limited, Konica Minolta Marketing Services Ireland Limited, Konica Minolta Marketing Services B.V., Charterhouse Print Management AG, Charterhouse AB, Indikcia Group Limited, Hamsard 3099 Limited, Wewing Media Limited, Indikcia Limited, Indikcia Edinburgh Limited, Konica Minolta Business Solutions France S.A.S., Conibi S.A.S, daktilinis Buro du centre S.A.S., OMR Imapressions S.A.S., Konica Minolta Business Solutions (UK) Ltd., KONICA MINOLTA BUSINESS Solutions East Ltd., KONICA MINOLTA BUSINESS Solutions (Northern Scotland) Ltd, Capture Imaging Ltd, ProcessFlows Holdings Ltd, ProcessFlows (UK) Ltd. Programinė įranga Paradise Ltd, Digital Document Solutions Ltd, Konica Minolta Business Solutions (Ideal) Ltd., Konica Minolta Printing Solutions (UK) Ltd., Konica Minolta Business Solutions (Wales) Ltd., Konica Minolta Sensing Europe B.V., Mobotix AG).
The legal basis for processing your personal data for these purposes is your consent according to Article 6, paragraph 1, letter a) of the GDPR. You can withdraw your consent at any time without specifying reasons. You can withdraw your consent here or by sending an email to the contact information provided in the newsletter. Withdrawal of your consent does not affect the lawfulness of data processing based on consent before its withdrawal. More information about your right to withdraw consent is provided in section 2.8 of this privacy policy (Article 7 of the GDPR).
Konica Minolta may also use email addresses collected when entering into a contract to notify you about similar products and services via email. You can object to this use at any time without incurring any costs other than transmission costs according to basic rates. The objection should be addressed to: UAB "Konica Minolta Baltia," J. Jasinskio g. 16 A, LT-03163 Vilnius. The objection can also be sent by email to support.eshop@konicaminolta.lt. The legal basis for this processing of your personal data is Article 6, paragraph 1, letter f) of the GDPR.

8.4.3 LinkedIn Insight Tag
On our website, we have implemented the "LinkedIn Insight Tag" conversion tool from "LinkedIn Ireland Unlimited Company" (hereinafter referred to as "LinkedIn").
The "LinkedIn Insight" tag is a small JavaScript code snippet that we have installed on our website. By using the "LinkedIn Insight" tag, we collect and transmit data about visits to our website to LinkedIn. This data includes the referral URL, IP address, device information, browser information, and the timestamp of visits to our website. LinkedIn does not provide us with access to personally identifiable information. LinkedIn uses this information to provide reports on website audiences and ad performance based on aggregated data, allowing us to optimize our website based on the information received. Additionally, LinkedIn allows us to track conversions and retarget website visitors using the "LinkedIn Insight" tag, enabling us to display targeted ads off-site without identifying the website visitor. Due to LinkedIn's localization, your personal data may be transferred to a third country, especially the United States, which is not part of the European Union or the European Economic Area. The legal basis for processing your personal data using the "LinkedIn Insight" tag is your consent under Article 6(1)(a) of the BDAR. If your personal data is processed outside the EU/EEA, it will be based on your consent under Article 49(1)(a) of the BDAR. There are no guarantees of an adequate level of data protection in the United States, so additional risks to the rights and freedoms of data subjects may arise. Information on your right to withdraw consent is provided in section 2.8 of this privacy policy (Article 7 of the BDAR).
Data processed in the "LinkedIn Insight" tag is encrypted and anonymized within seven days. Anonymized data is automatically deleted no later than 90 days if it is no longer needed for the specified purpose.
For more information on LinkedIn's privacy policy, please visit: https://www.linkedin.com/legal/privacy-policy

8.4.4 Facebook Pixel
We use the "Facebook Pixel," a marketing service provided by "Facebook Inc." in the United States, on our website. This service involves the placement of a cookie on your end device, allowing us to display tailored and interest-based ads to certain visitors of our website who also use Facebook. The "Facebook Pixel" enables tracking of user behavior after clicking on a Facebook ad. By using the "Facebook Pixel," we can monitor the effectiveness of Facebook marketing campaigns and optimize them if necessary.
Information collected through the pixel may be aggregated by "Facebook Ireland Limited," and this aggregated information may be used for advertising purposes, including third-party advertising. For example, "Facebook Ireland Limited" may infer certain interests based on your browsing on our website and use this information to advertise to third parties. "Facebook Ireland Limited" may also combine pixel-collected information with other information it has collected about you from other websites or related to your use of the Facebook platform to create and maintain a profile about you for advertising purposes. For more information on Facebook Ireland Limited's privacy policy, please visit Facebook Privacy Policy. Due to Facebook's localization, your personal data may be transferred to a third country, such as the United States.
The legal basis for processing your personal data using the "Facebook Pixel" is your consent under Article 6(1)(a) of the BDAR. If your personal data is processed outside the EU/EEA, it will be based on your consent under Article 49(1)(a) of the BDAR. There are no guarantees of an adequate level of data protection in the United States, so additional risks to the rights and freedoms of data subjects may arise. Information on your right to withdraw consent is provided in section 2.8 of this privacy policy (Article 7 of the BDAR).

8.4.5 Twitter Tag
We have implemented the "Twitter Tag" on our website to enable targeted group online advertising and conversion tracking. This service is provided by "Twitter Inc," USA. By using the "Twitter Tag," we can target you with advertisements based on your interests on the Twitter platform. This is accomplished through the use of tags, which are used to record visits to our website and collect usage data (e.g., interactions related to displayed advertisements, such as clicks, retweets, and likes). If you later visit Twitter, ads will be displayed based on your interests. The "Twitter Tag" allows Twitter to receive information that our website has been accessed on your end device. If you are a registered Twitter user, this visit may be attributed to your account. Even if you are not registered on Twitter or not logged in, it is possible that Twitter will obtain and remember your IP address and other identification features. The "Twitter Tag" also allows us to track the effectiveness of Twitter ads for statistical and market research purposes. The data collected is anonymous, meaning that individual user data is not visible. However, Twitter stores and processes the information generated by the tags on its servers in the USA. The legal basis for processing your personal data using the "Twitter Tag" is your consent under Article 6(1)(a) of the BDAR. If your personal data is processed outside the EU/EEA, it will be based on your consent under Article 49(1)(a) of the BDAR. There are no guarantees of an adequate level of data protection in the United States, so additional risks to the rights and freedoms of data subjects may arise. Information on your right to withdraw consent is provided in section 2.8 of this privacy policy (Article 7 of the BDAR).
For more information on how to opt out of this feature, please visit Your privacy options for personalized ads | Twitter Help and for more information on Twitter's data processing, please see the Twitter Privacy Policy.

8.4.6 Channel Mix
The Channel Mix, based in the USA, is used for measuring the performance of marketing campaigns using the Google Analytics data form. In this context, personal data is not processed. We use only statistical data collected using Google Analytics, such as marketing activity and customer platform optimization.

8.4.7 Google AdWords
We use the Google AdWords service from Google Ireland Limited, Ireland, on our website. This service allows us to display attractive offers on external websites using advertising material (called "Google ads"). Google presents this advertising material through its advertising servers, and advertising server cookies are used for this purpose. More information about cookies can be found in section 7. Advertising server cookies allow us to evaluate performance parameters, such as ad impressions, clicks, or conversions. This allows us to determine the success of individual advertising measures. If you visit our website via a Google ad, Google AdWords stores a cookie on your end device. This cookie stores analysis values (unique cookie ID, ad impressions, frequency of display, last impression, opt-out information, labeling that the user no longer wants to be addressed). Google AdWords cookies expire after 30 days. These cookies are not intended for personal identification. They allow Google AdWords to recognize your internet browser. If you visit certain pages of the AdWords client's website and the cookie has not expired, Google and the client can recognize that you clicked on the ad and were directed to the client's page. Google provides us, as a client, with statistical analysis. This analysis allows us to evaluate the effectiveness of advertising measures. We do not process any more data.
The legal basis for processing your personal data using Google AdWords is your consent under Article 6(1)(a) of the BDPR. If your personal data is processed outside the EU/EEA, it will be based on your consent under Article 49(1)(a) of the BDAR. There are no guarantees of an adequate level of data protection in the United States, so additional risks to the rights and freedoms of data subjects may arise. Information on your right to withdraw consent is provided in section 2.8 of this privacy policy (Article 7 of the BDAR). For more information about data protection at Google, please visit:
- Privacy Policy – Privacy & Terms – Google
- Google Site Stats
- GDPR & Google Ads FAQ - Google Ads

8.4.8 Microsoft Clarity

This website uses features of the web analytics service Microsoft Clarity. The provider is Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland (hereinafter: Microsoft).
Microsoft Clarity provides website usage statistics, session recordings, and heatmaps, created mainly through the tracking of mouse movements. Microsoft Clarity will use the processed information for evaluating the use of our website, compiling reports on website activity, and providing other services related to the use of the website. Hence, we use Microsoft Clarity to analyze and regularly improve the user behavior on our website and with the help of the statistics we obtain, we can make our offer more interesting and user-friendly for you as a user.
The collection of your user data is done via cookies, which are set on your end device and enable an analysis of the visit of our website. For more information on cookies, please see "7. Cookies" in this privacy policy.
We will process the following data with Microsoft Clarity:

• Unique user ID
• Date and time of visit
• IP Address
• Location data
• Session ID
• User behavior
  • Interaction data
  • Mouse movements
  • Clicks
  • Scrolling activity

The deletion of the data processed on a user level in Microsoft Clarity takes place automatically after 13 months. Text fields, such as contact forms, surveys or search fields are masked out in the screen recordings so that the entries you make are not recorded. Personal data entered in our online forms is therefore not processed by Microsoft Clarity.
In exceptional circumstances, due to Microsoft's headquarters, your personal data may be transferred to the USA and thus be transferred to a so-called third country. A transfer to a third country is a transfer of personal data to a destination in a country that is neither in the European Union nor in the European Economic Area. Microsoft Corporation is certified under the DPF so that the GDPR standard of data protection applies to these transfers.
The legal basis for the processing of your personal data in the context of the use of Microsoft Clarity is your consent pursuant to Art. 6 I lit. a GDPR. Information on your right of withdrawal can be found under point "2.8 Right of withdrawal (Art. 7 GDPR)" in this privacy policy.

8.5 Google Fonts
We use fonts from "Google Inc," USA, on our website. Google fonts are integrated into our local web server rather than Google's servers. This means that there is no connection to Google servers, and therefore no data transmission or storage.

8.6 Order Processing
We use message broker software hosted on AWS Frankfurt servers to connect our CMS with internal servers for order processing. The following data is transmitted through this service:
- Name
- Company name
- Contact details (email address, phone)
- Billing and shipping address
- Order notes (free-text information)
- IP address
Due to the processing of your personal data on Amazon AWS web servers, your personal data may be transferred to the United States, a third country. There are no guarantees of an adequate level of data protection in the United States, so additional risks to the rights and freedoms of data subjects may arise.
For more information about data protection on Amazon web services, please visit https://aws.amazon.com/de/privacy

9 Konica Minolta Group Privacy Policy
Global Personal Data Protection | KONICA MINOLTA

- template version for cookies
- device data (http agent, http redirection)
The use of the Usercentrics consent management platform and the related processing of personal data are necessary to fulfill legal obligations as defined in GDPR Article 6(1)(c). Therefore, the use of the platform is essential to meet the obligation to provide documented evidence, as understood under GDPR Article 5(2).