| 22 birželio 2022


Konica Minolta has launched a new global campaign to help businesses understand the changing needs of customers to create more added value and help them rethink opportunities in a fast-changing world. “See the Potential” is the technology leader’s slogan for realising digital transformation within the evolving commercial print, industrial and packaging markets.

Working closely together with customers on their digital transformation, Konica Minolta says that in a digital era there are good business reasons for communicating through multiple cross-media channels, and not just via paper-based media. The campaign will focus on the new business opportunities, which Konica Minolta says are everywhere. It just takes a spark to bring more possibilities to life by embracing new techniques and creating unique customer experiences.

Drawing on local expertise backed by a global organisation with over 40 years of experience in digital printing, Konica Minolta’s portfolio of hardware, software and services has been designed to ignite possibilities for customers – whatever and wherever they may be.

As Covid-19 has been accelerating the trends from commodity to quality and from one size fits all to customisation and personalisation, high value digital printing continues to gain traction. Take packaging with specialty printing and enhancements as one example, which have more than 46% higher quality perception¹.

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“Despite growth in areas such as labels and packaging during the pandemic, some sectors have declined. With the print industry evolving at pace there was a need for a campaign to highlight our desire to be creative, give extraordinary brand stories through high value touchpoints, which can be shaped through our extensive product portfolio to help customers thrive.”

Olaf Lorenz

General Manager, Global Brand Management, Konica Minolta Inc.

And he added: “At Konica Minolta we are constantly rethinking print – and are proud to be recognised as one of the global 100 most sustainable companies. In a new era for the industry – where stories and experiences are brought to life by communicating through multiple cross-media channels, and not just paper-based media. Our aim is to build the future together with our customers to help them create new business opportunities. ‘See the Potential’ is our slogan for realising digital transformation. As a trusted partner, we can help print businesses service new market segments, build stand-out creative pieces with customers sharing a similar passion, and optimise workflow.”

Konica Minolta’s campaign video – for which the video set was made entirely of print output – can be watched here.

¹The Foil & Specialty Effects Association (FSEA): whitepaper: The Impact of High-Visibility Enhancements on Shelf Presence: A Second Study